Make your own free website on Tripod.com

Statistics and Information about the Shop-at-Home Industry

Home
** Details about Headquarter Locations
** Outlet Store Information
** Links to show host information
** Company Credit Card Program Comparisons
** Links to Webcasts of HSN and QVC
** Financials for HSN, QVC, and ShopNBC
** Call Centers Information
** Distribution or Fulfillment Centers Information
** Links to Other Web Pages that Profile the HSN, QVC, and ShopNBC
** Discussion Forums for the Shop-at-Home Industry
** Newsletters and media that cover the Shop-at-Home Industry

Welcome graphic


This site is dedicated to providing Shop-at-Home industry information.  The top three Shop-at-Home companies are profiled: HSN, QVC, and ShopNBC.
 
 
 
Basic contact details for HSN, QVC, and ShopNBC:
 
HSN
Address:
1 HSN Dr.
St. Petersburg, FL 33729 
Phone: 727-872-1000
Fax: 727-872-6615
 
QVC
Address:
1200 Wilson Dr.
West Chester, PA 19380 
Phone: 484-701-1000
Fax: 484-701-8170
 
ShopNBC
Address:
6740 Shady Oak Road,
Eden Prairie, MN 55344
Phone: 1-800-884-2212
 
 
Statistics Section:
 
 
Table of contents:
Statistic 1: Average Revenue Per Household
Statistic 2: Number of Employees 2005
Statistic 3: Total Packages Shipped 2004
Statistic 4: Percent of Web-based Sales
Statistic 5: Total Households Reached
Statistic 6: Number of Products Offered
Statistic 7: Merchandise Return Rates
Statistic 8: Conversion rate (Likelihood of customer purchasing an item after an offer)
Statistic 9: Total Square Feet of Distribution Centers
Statistic 10: Phone Calls Answered
Statistic 11: Industry-wide Statistics
 
 
 
 
 
Statistic 1: Average Revenue Per Household 2005

test.gif

HSN: $25.00
QVC: $40.00
ShopNBC: $14.00
 
Source of raw data: Event Brief of Q1 2005 The E.W. Scripps Company Earnings Conference Call - Part 1.  The America's Intelligence Wire, April 14, 2005 pNA

 

                      

Statistic 2: Number of Employees 2005
 
 

hs-employees.gif

HSN: 4,500

QVC: 16,000 (worldwide)

Shop NBC: 1,100

 

 

Sources of raw data: HSN Web site; Scripps 2005 10K; Valuevision 2004 10K; QVC Web site.

 

 

 

Statistic 3: Total Packages Shipped 2004

HSN: 50 million

  QVC: 138 million

ShopNBC: 5 million

     

 

Sources of raw data: IAC 2004 10K & Dreyer's hosts photo contest and supports HSN anniversary. Ice Cream Reporter, July 20, 2005 v18 i8 p1(3); Liberty Media 2005 10K

Statistic 4: Percent of Web-based Sales
 
HSN (2004)

hsn-websales.gif

Non-Web sales: 84%

Web sales: 16%

 

 

Source of raw data: IAC 2004 10K

QVC (2005):

qvc-websales.gif

Non-Web sales: 87%
Web sales: 13%
 
Source of raw data: Liberty Media 2005 10K ((13% of total revenue; 15% of domestic revenue)

Statistic 5: Total Households Reached:
 

 

hs-householdsreached.gif

HSN: 85 million

QVC: 88.4 million

ShopNBC: 56 million

(2004/5)

 

Sources of raw data: HSN Web site; Scripps 10K 2004; ShopNBC Web site; Liberty Media 10K 2004

 
 
Statistic 6: Number of products offered (2004/5)

hs-productsoffered.gif

HSN: 25,000

QVC 50,000

ShopNBC: 9,000

 

Sources of raw data:

HSN Web site; Liberty Media annual report 2004

 
Statistic 7: Merchandise Return Rates
 
HSN: 16.2% (2004)
QVC: 17.6% (2004); 18% (2005)
ShopNBC  33%-35% in the last three years (2006)
 
Reasoning:
--Liberty Media states that the increase in return rates for QVC from 2004 to 2005 is because of a different sales mix (from home products to jewelry, accessories, and apparel which have a higher return rate)
 
Sources: Valuevision Media. 10K Filing. April, 2006;  Liberty Media Annual Report, 2005.

 
Statistic 8: Conversion rate (Likelihood of customer purchasing an item after an offer)

hs-conversion.gif

HSN: 11.7% (2005)

QVC  14.2% (2005)

ShopNBC 1.5% (2004)

 

Source of raw data: ShopNBC seeks to lure new shoppers; New CEO eager to expand mix of merchandise. Star Tribune (Minneapolis, MN), April 3, 2004 p01D.

 

 

 

Statistic 9: Total Square Feet of Distribution Centers:
 
 
HSN: 2 million
QVC: 4.6 million
ShopNBC: 287,000
 
Sources:
--QVC Web site;
--Deck the Hauls: Getting the Holiday Rush. Inboundlogistics.com. November, 2003.

--Valuevision Media. 10K Filing.

--HSN Vendor Requirements Manual. April 25, 2006.https://view.hsn.net/documents/Manuals/VendorReqManual.doc;

--HOME SHOPPING NETWORK INC.10-K405.  Filing Date:4/2/2001;

--Piney Flats has historic heritage.(http://www.gotricities.com/content/lharticle.dna?idNumber=050606154008).

 
 
Statistic 10: Phone Calls Answered:
 
HSN: 66 million (2005)
QVC: 192 million (worldwide) (2004)
 
Sources: QVC Web site. HSN Web site.
 
 
 
Statistic 11: Industry-wide Statistics:
 
* Television shopping is a $7 billion industry (2004)
* 12% of the U.S. population watches home shopping
 
Source: The Cincinnati Post (Cincinnati, OH), July 27, 2005 pC10.
 
 

Comments or questions about this site?  Please fill out the form below. 

Full name:
Email address:
Comment: