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Statistic 4: Percent of Web-based Sales
HSN (2004)
Non-Web sales: 84%
Web sales: 16%
Source of raw data: IAC
2004 10K
QVC (2005):
Non-Web sales: 87%
Web sales: 13%
Source of raw data: Liberty Media 2005 10K ((13% of total revenue; 15% of domestic revenue)
Statistic 5: Total Households Reached:
HSN: 85 million
QVC: 88.4 million
ShopNBC: 56 million
(2004/5)
Sources of raw data: HSN Web site; Scripps 10K 2004; ShopNBC Web site; Liberty Media 10K 2004
Statistic 6: Number
of products offered (2004/5)
HSN: 25,000
QVC 50,000
ShopNBC: 9,000
Sources of raw data:
HSN Web site; Liberty Media annual report 2004
Statistic 7: Merchandise Return Rates
HSN: 16.2% (2004)
QVC: 17.6% (2004); 18% (2005)
ShopNBC 33%-35% in the last three years (2006)
Reasoning:
--Liberty Media states that the increase in return rates for QVC from 2004 to 2005 is because of a different sales mix
(from home products to jewelry, accessories, and apparel which have a higher return rate)
Sources: Valuevision Media. 10K Filing. April, 2006; Liberty Media Annual Report, 2005.
Statistic 8: Conversion rate (Likelihood of
customer purchasing an item after an offer)
HSN: 11.7% (2005)
QVC 14.2%
(2005)
ShopNBC 1.5% (2004)
Source of raw data: ShopNBC seeks to lure
new shoppers; New CEO eager to expand mix of merchandise. Star Tribune (Minneapolis, MN), April 3, 2004 p01D.
Statistic 9: Total Square Feet of Distribution Centers:
HSN: 2 million
QVC: 4.6 million
ShopNBC: 287,000
Sources:
--QVC Web site;
--Deck the Hauls: Getting the Holiday Rush. Inboundlogistics.com. November, 2003.
--Valuevision Media.
10K Filing.
--HSN Vendor Requirements Manual. April 25, 2006.https://view.hsn.net/documents/Manuals/VendorReqManual.doc;
--HOME SHOPPING NETWORK INC.10-K405. Filing Date:4/2/2001;
--Piney
Flats has historic heritage.(http://www.gotricities.com/content/lharticle.dna?idNumber=050606154008).
Statistic 10: Phone Calls Answered:
HSN: 66 million (2005)
QVC: 192 million (worldwide) (2004)
Sources: QVC Web site. HSN Web site.
Statistic 11: Industry-wide Statistics:
* Television shopping is a $7 billion industry (2004)
* 12% of the U.S. population watches home shopping
Source: The Cincinnati
Post (Cincinnati, OH), July 27, 2005 pC10.
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